Peter Storm x Julia Bradbury – The Perfect Partnership

At GO Outdoors we’re proud to announce the brand new collaboration between Peter Storm and Julia Bradbury. This perfect partnership brings together an iconic British brand and one of our favourite outdoor advocates to inspire you to make the most of the great outdoors.

We recently caught up with Julia to see what the outdoors means to her, find out more about the collaboration with Peter Storm and see what her favourite pieces from the collection are. Peter Storm is available to shop at GO Outdoors.

Let’s Meet Julia

If you own a telly or read outdoor magazines, then you’ll likely know who Julia Bradbury is. A passionate advocate for nature and outdoor adventure, Julia is best known for her presenting roles on the BBC One programme ‘Countryfile’, ‘The Greek Islands with Julia Bradbury’ & ‘Cornwall and Devon Walks with Julia Bradbury’.

“I’m always at my happiest in the great outdoors” – Julia Bradbury

From hiking the length and breadth of our glorious UK, to travelling the globe, Julia 100% loves getting outdoors. She strongly promotes positive wellbeing and supports many great causes on mental health and breast cancer. Recently, she bravely opened up about her own breast cancer diagnosis. We’re so thrilled to see such an inspirational person with an authentic passion for the outdoors team up with Peter Storm.

Let’s Meet Peter Storm

Peter Storm began in 1954 when former Royal Marine, Noel Bibby, set about creating practical nylon rainwear for town and trail. Bibby was credited with inventing the now iconic cagoule, a long waterproof layer with a hood but no full front zip. Named after the French word for a cowl or monk’s hood, the original cagoule had an over-the-head design and is still popular and in production today.

Peter Storm continues to be a favourite for families, walkers, campers and everyday adventurers across the globe! The extensive range of men’s, women’s and kids’ clothing and footwear from Peter Storm provides function, form and fun – without breaking the bank. With a mission to make the Great Outdoors accessible to all, Peter Storm products are tried and tested to ensure they deliver on practicality and weather beating performance for UK adventure.

Our favourite thing about Peter Storm? You can dress yourself completely for a day out in the hills in just Peter Storm clothing and footwear.

Behind the Collaboration

So why have these two icons teamed up? Julia puts it best: “I’m passionate about the outdoors and nature, which have been loyal companions throughout my life, and now I’m so happy to be sharing that passion with my own children. The physical and mental benefits of ‘getting outdoors’ are spoken about now more than ever – and it’s fantastic to collaborate with the team at Peter Storm who share the same values.”

This collaboration combines Julia’s passion for the benefits of the outdoors, with the great quality, affordable products from Peter Storm, so you can enjoy great advice, inspiration and all the gear to get you outdoors.

Julia also says, “I love the change of season and the positivity it brings. The Peter Storm range offers everything you need to make the most of it, whilst looking great! I’m excited to take the opportunity to layer up, get outside and be grateful for the world around us. I hope that you are inspired to do the same.”

Peter Storm Spring/Summer New Collection

This year, Peter Storm brings you even more great product to get your outdoors for less. Let’s take a look at Julia’s favourites and a few highlights within the collection to get you excited. You can shop the entire range at GO Outdoors, online or in-store.

Julia’s Favourites

Women’s Packlite Gilet

Julia Bradbury wearing Peter Storm's Women's Packlite Gilet.
Julia Bradbury wearing Peter Storm's Women's Packlite Gilet.

“If you could pop the little petrol blue gilet/waistcoat in a bag for me please, that would be ideal.  Perfect for a quick dash to the market or the local park for the daily walk, and a good under layer for up a mountain (I feel the cold –  it’s the half Greek bit of me).”

Women’s Twister Stretch Jacket

Julia Bradbury wearing Peter Storm's Women's Twister Stretch Jacket.
Julia Bradbury wearing Peter Storm's Women's Twister Stretch Jacket.

“We can’t always trust the British weather on our adventures, so when I’m out walking I love this jacket – it keeps me dry and is so easy to chuck on over my layers! It’s great for longer country walks or even for when I’m just popping out.”

Women’s Source Full Zip Fleece

Julia Bradbury wearing Peter Storm's Women's Source Full Zip Fleece.

“This fleece is a great piece for walking, it’s super comfortable and has a cosy hood too. It also goes perfectly with both the gilet and the waterproof jacket, so I can mix and match all 3!”

There’ll be lots more exclusive and inspiring content coming soon from the partnership and we’ll bring it all to you across our blog and social media channels, so make sure you subscribe! Join us as we explore how Julia is using the outdoors to support her wellbeing, her motivations and what advice she has for the next generation when it comes to getting outdoors.

Want to read more great content from Go Outdoors? Check out our blog here, to find content on camping, walking, clothing and lots more!